North America dominated the global market with a share of over 40% in 2022. The presence of influential business figures like R.J. E-cigarette and vaping product sales frequently occur on social media platforms. The use of the product is anticipated to increase since the young generation has predominantly chosen vaping devices as a safer alternative to cigarettes. However, it is expected that the United States’ current restrictions on various e-cigarette tastes, notably fruit and mint flavors, restrain market growth in the region.

Given that most e-cigarettes are imported from other countries, such as China. Furthermore, Customers prefer to buy e-cigarettes in bulk through online platforms, which is anticipated to fuel market expansion in the Asia Pacific region. The regional market in Europe is anticipated to expand significantly during the time of forecasting. The approval of e-cigarettes and vaping by regional health organizations, such as British American Tobacco Plc’s Vype and Imperial Brands Plc’s Blu, as superior alternatives to tobacco smoking is anticipated to fuel market expansion in Europe.